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2012年2月28日星期二

Windows Phone to meet the 60% ​​of new potential customers worldwide

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As Terry said in his blog today, we announced support for a series of low-cost mobile phones such as Nokia Lumia 610. Which represents the Windows Phone will be the new price of mobile phones and consumer groups in the fast-growing market to open the door. Windows Phone users and developers, we provide an excellent experience, and we feel proud. This spring, we will this experience to more consumers.

Create more opportunities for developers

Recently, the Windows Phone Mall has entered Argentina, Indonesia, Malaysia, Peru and the Philippines. Today, we announced in the next month, Windows Phone Mall will enter the following 23 countries: Bahrain, Bulgaria, China, Costa Rica, Croatia, Estonia, Iceland, Iraq, Israel, Kazakhstan, Latvia, Lithuania, Qatar, Romania Saudi Arabia, Slovakia, Slovenia, Thailand, Turkey, United Arab Emirates, Ukraine, Venezuela and Vietnam.

This year alone we will open 28 new consumer market, Windows Phone application sales in the global market will reach 63 countries. Potential consumers of the application, the settings of the new price and China and other users of the new market will allow the Windows Phone global market share increased by nearly 60%. I have said, this is a huge step forward!

Steady growth: to ensure that the user experience

We are in an orderly manner to promote the Windows Phone and the mall. As we all know, in recent months, the new phones from Acer, HTC, LG, Nokia, Samsung, Toshiba and ZTE continue to enter the world's important markets. We are also continuing to improve the developer experience, we regularly open to the new development market and improve the experience of the App the Hub, the submission process smoother. Our new number of applications increase at an alarming rate of 300% per day!

The introduction of new products and new markets is likely to once again aroused the interest of developers. Although we can not support all the new markets App Hub development, local development officer may by our global publishing project to develop and publish their own applications. These global publisher is a third-party company, they do not support the App Hub to help developers create and publish their own applications.

We attach great importance to the Windows Phone to the introduction of new markets and set new price. We specifically understand local needs, behavior and the introduction of low-cost mobile phones on the ecosystem may bring a variety of results. For example, we recently revised the mall rules to comply with the laws and regulations of China, Indonesia and Malaysia and other countries. We also value the local consumer behavior. We recognize that consumers in the consumption of the application with other countries is different. Chinese consumers are concerned about the cost of downloadable content, and want their own mobile phone comes with many applications. So we are working with local partners in consultation with the fivefold increase in the number of its pre-installed application.

We also significant optimization of the operating system, in order to bring a very good customer experience of low-cost mobile phone users. The users mostly hidden. For example,windows 7 product key we improved the paging support enables applications to automatically take advantage of more memory than the physical device. Our approach is balanced to provide minimal impact on the overall performance of most application compatibility. Therefore, we can reduce the minimum memory and processor requirements, to accommodate the 7x27 processor and 256 MB of RAM, but also to ensure that all 65,000 applications have been released to run on these new phones.

Windows Phone Software Development Kit (SDK) upgrade & Preview

In order to help the application development to test and fine-tuning of these new devices, we offer an upgrade version of Windows Phone SDK. Today we release the SDK upgraded version of the technology preview, enables developers to access 256MB simulator application to determine how to install and run in the lower storage devices. This preview does not include the "on" license, so developers can not publish an application created to use it. With the final version of the on-line license the SDK will be released next month.

In addition to the works carried out on the operating system preferred to reduce equipment costs and release a new SDK and simulator, we also identified a small part of the current application (about 5% of normal operation) can not be in the low-cost mobile phone. We are contacting the developers of these applications, directly to inform them of what kind of steps can make their applications with low-cost mobile phone compatible. In most cases, our guidance only uses less memory.

Finally, regardless of whether the application is installed on these smart phones, we will ensure that the developers update the application manifest file to remind developers of their applications can run on low-storage devices to configure. We will respect the developer's choice. If you select "No", the application will not be installed on these phones. Some automatic option is set to the default value. If you do not agree with the default, or change the application and execute correctly on these devices, you can change the application manifest file and resubmit the application. Refer to the App the Hub.

You may want to know how we determine the exit Which application. First, we log onto mobile feedback mechanism to provide users with anonymous data. These data tell us (anonymously!) For each application in the real use to occupy the number of memory. If we find an application in the case of more than 3% of the new paging mechanism than we have more memory, we will automatically exit and the start of direct contact with application developers. We call this a practical programming with a comprehensive practical and the most popular applications on the market combining, and fine-tune the paging algorithm, in order to find a balance between the high application compatibility with most popular applications.

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